Geva Alon // In The Morning Light
While Geva Alon sounds like the kind of made-up “active ingredient” they feature in L’Oréal adverts, there is nothing active about the start of this album.
Release date: 16th July 2012
Geva Alon – In The Morning Light (2B Vibes Music / ADA Global)
While Geva Alon sounds like the kind of made-up “active ingredient” they feature in L’Oréal adverts, there is nothing active about the start of this album. Opening track, and first single (why?!), ‘The Great Enlightenment’ is as bland as Prince William patting a Corgi; yeah there’s plenty of forced smiles but naff all in terms of excitement going on. Thankfully it gets a bit more Prince Harry, cocking around with his Grandad’s nunchucks; it’s still not a Lindsey Lohan knees-up/vom-down but definitely less paralytic. Born in Kibbutz Ma’abarot, Israel, Alon is a purveyor of that, er, classic blend of psychedelic indie-folk tinged with Americana. Initially finding prominence by collaborating with his fellow countryman Shy Nobleman, his solo career has garnered four albums in five years and seen him support the likes of Paul Weller and old gravel-chops Macy Gray. Highlight of the album comes bang in the middle, ‘Valor Girl’ sitting nicely on the right side of ‘dreamy’ without allowing you to doze off and is reminiscent of Chris Isaak’s ‘Wicked Game’. Similarly ‘Grey Herons’, whose chorus gives the album its title, and ‘She Calls My Name’ also stand out. The other tracks show glimpses of inspiration, for example the tasteful acoustic solo in ‘I See The Love’, and for those the album is (almost) worth it.
5/10 The Donkey
